RELEVANT COURSES
Here is an overview of some of the other courses I took, that were the most relevant to my education in marketing and business at ODU.
MKTG 311
MKTG PRINCIPLES & PROBLEMS
Introductory course on design, distribution, pricing, and promotion of goods, services, people, places, and causes. Examined national and international markets and included an introduction to the legal and ethical constraints on marketing.
MKTG 402
CONSUMER BEHAVIOR
The effects of personality, motivation, perception, learning, attitudes, cultural and social influence and lifestyle on buying situations and how knowledge of these factors can enable the marketer to better meet marketplace needs.
MKTG 407
MARKETING RESEARCH
Emphasis was given to the development of a strong theoretical base in the systematic selection, collection, and interpretation of marketing information leading to sound policies and strategies.
MKTG 411
Multi-National Marketing
An examination of the operational and cross-cultural aspects of international marketing, including the nature of competition, developmental marketing structures and channels, price and credit policies, promotional methods, trade barriers, and international arrangements.
MKTG 412
RETAIL MARKETING
Introduced me to a broad range of topics within retailing: retailing strategy, targeting customers, the gathering of information, identifying and understanding customers, choosing a store location, managing a retail business, merchandise management and planning, and communication with the customer.
MKTG 428
MARKETING OF SERVICES
Examined the applications of the conceptual framework of marketing within the service business context. Primarily focused on the characteristics of the service environment as well as important considerations in the service marketing mix.
MKTG 450
MARKETING ON THE INTERNET
This course examined the use of the Internet as a unique channel for marketing to consumers and businesses. It focused on Internet marketing strategies, online strategic implementation, and the integration between companies' online and offline marketing efforts.
MKTG 475
MARKETING ANALYTICS
Comprises the processes and technologies enabling managers to better understand the market and support their decision-making using data evidence and insights. Provided the tools and techniques to effectively use data to evaluate marketing programs, boost marketing initiatives, and predict future business and performance.
MKTG 490
Marketing Policy and Strategy
A capstone course covering the marketing function and its relationship to the total business organization and its environment. Emphasis is placed upon the design of total marketing systems, strategies, and the design and production of new products and services.
BNAL 206
BUSINESS ANALYTICS I
Methods of business analytics, that covered descriptive analytics, descriptive statistics, normal and binomial distributions, decision-making under uncertainty and risk, Central Limit Theorem, interval estimation, and hypothesis testing. Business and economic applications were also emphasized.
BNAL 306
BUSINESS ANALYTICS II
Advanced hypothesis testing, analysis of frequency data, correlation analysis, simple and multiple regression, and time series forecasting. Emphasized the interpretation of the various outcomes of the application of business analytics tools. PERT/CPM models were covered and Microsoft Excel was used.
ECON 301
MANAGERIAL ECONOMICS
Examined the application of economic theory and methodology to aid managerial decision-making and strategy, emphasizing global context. Key topics were: demand and cost analysis, economic forecasting, market structure, pricing techniques, and government regulations.